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Hometown’s Best Iceman Tune-Up to Date

Hometown Bicycles Iceman Effed My Bike Tune-Up Special Coupon

ICEMAN RIDERS, THIS ONE’S FOR YOU, with love, from your Hometown Crew…

We know Iceman Cometh is a race favorite for our Hometownies, and we’ve seen it all in terms of post-race bike mayhem – mud, crud, and bikes held together solely by spit, grit, and a prayer. That’s why we’ve always offered our famous “Iceman Effed My Bike Tune-Up Special” for after-the-fact damage control.

By popular demand, this year, we’re also setting you up for success PRE-race as part of a new Iceman Special package! Here’s the scoop:

……………………………………………
$100 Hometown Bicycles Iceman Special:

PRINT THIS COUPON and bring it to the shop with your trusty, two-wheeled sidekick. This year’s special includes three elements – a Pre-Iceman Quick Tune, a Post-Iceman Tune-Up, and $20 Store Credit!

PRE-ICEMAN QUICK TUNE ($50 VALUE): We’ll clean and dial your bike, replace cables (only if needed – we generally don’t recommend replacing cables before a race), and set you up for a phenomenal ride.

POST-ICEMAN TUNE-UP ($69.99 VALUE): After the race, bring your bike back in for our legendary, full-blown Hometown Tune-Up. This is where we put your bike back to rights, and make it “Look Great, Work Great, and Blow Your Mind!”

$20 STORE CREDIT: When you pick up your bike from it’s Post-Iceman Hometown spa treatment, we’ll put $20 store credit on your account to use toward bikes and accessories.

There you go, bean counters – that’s a $139.99 value for just $100. Best of luck to all you Iceman riders out there, as you prep for the big day. Your Hometown Crew is here to help you have the ride of your life!


Mud on Iceman bike

You got to get a little mud on the tires…

– Brad Paisley

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Your Novemberfest Invite

Hometown Bicycles 2nd Annual Novemberfest logo

YOU’RE INVITED! NOVEMBER 11TH, NOON-6PM… to The 2nd Annual Hometown Bicycles Anniversary Party, Post-Iceman Fat Bike Friendly Mountain Bike Ride, Fat Bike Demo, Fall Sale, and Chili Cook-off (whew!!), which we’ve affectionately nicknamed “Novemberfest!

Building off of the fun from last year’s shindig, this November 11th (noon-6pm) event celebrates YOUR role in Hometown’s move to this big, beautiful, bicycle adventure center just over 2 years ago, along with 2017 Iceman adventures, fat bike season, and your culinary skills! Highlights will include:

Click the links above for details and to sign yourself up for the Fat Bike Friendly Mountain Bike Ride or to enter the Chili Cook-off (no charge for either). And while you have your phone in hand, please add Novemberfest to your calendar! We’re so excited to celebrate with you!

Hometown Bicycles' Bhajan family at the 2017 Tour de Livingston
(Photos courtesy Richard Lim Photography. Thanks for the awesome family photo, Richard!)

A TOUR TO REMEMBER  

Ten years, Hometownies – October 8th marked ten, glorious years that the Howell Rotary’s Tour de Livingston has been raising funds and awareness for our Community through the Livingston County United Way.

The weather was exquisite, the course was beautiful, the riders were stoked, and the volunteers were wonderful. There’s a wonderful collection of event photos available on Tour de Livingston’s Facebook page – take a look! THANK YOU, Howell Rotarians and LCUW – both for allowing Hometown to be an ongoing part of such a worthwhile event, and for building a community of riders who love and support the Community they ride in.

2017 Tour de Livingston photo


2017 Hometown Bicycles Women's Tuesday Fitness Adventures logo

LOVIN’ OUR LADIES NIGHT CLASSES

  
Following on the heels of an OUTRAGEOUSLY successful Ladies Night Out at Hometown Bicycles (SO much fun, ladies!!), we’ve transformed our weekly, Tuesday Women’s Ride into a weekly, Tuesday Women’s fitness activity “sampler.” Our gals have already beaten the stress out with cardio drumming, enjoyed a spectacular fall color trail hike, found Zen with beginner’s yoga and, just last week, learned the finer points of female-specific bike fitting. Up next on the docket is a strengthening combo of beginner friendly (seriously… any age, any skill level!) acrobatics and strength/circuit/flexibility training with Yoga Nature’s AcroFit class at 6:30pm, Tuesday 10/24, NO CHARGE!
Have you been a part of the fun yet, women Hometownies?? This is the PERFECT opportunity to try a wide variety of off-bike fitness activities on for size! Find a class HERE, and register ahead!

HOMETOWN PARTNERS WITH AAA 

Well, here’s a fun bit of trivia for you – AAA, the famous Auto Club that saves stranded motorists and provides top notch travel info, is now offering CYCLISTS’ Roadside Assistance, and guess who they picked as your local go-to bike resource… that would be us!!

Hometown Bicycles is now your Authorized AAA Repair Shop, which means AAA members who run into a problem on their ride and require emergency bike repair can now have those bikes repaired here at a discount. It’s just one more way for us to help get you to Your Happy Place.


Hamburg Fitness Center Wolf Lake 5K

THIS SATURDAY: WOLF LAKE 5K

Have you been to Hamburg Fitness Center’s Annual Wolf Lake 5K? It’s coming up this weekend! Run, walk, or mosey, you’re in for the best of fall colors, family fun, and Halloween spirit in this charming, seasonal, trail race. Think crosstraining, Hometownies!

Hometown’s been a proud sponsor for years now, and five lucky participants will win gift certificates to our shop! Register now at http://hamburgfitness.net/wolf-lake-5k/ or at the event. Race starts at 4pm this Saturday, October 21st!


AMY’S BLOG: 10/18/17

Hometown Bicycles' Amy Gluck at the 2017 Detroit Free Press Half MarathonEvery week, Hometown’s Amy Gluck – former All-American IRONMAN triathlete, survivor of a horrific accident, and now ferociously determined to return to IRONMAN – shares a piece of her ongoing story. Today, you’ll enjoy the story of Amy’s triumph over 30+ mph winds at the Detroit Free Press Half Marathon:

… Boy, was I was happy to hit the halfway point on Belle Isle!  The wind is always awful on Belle Isle, but this year, it was stifling!  It tried to push me back a few times, and was torturous to run against – 30+ mph winds, with white caps on the Detroit River.  I kept thinking how glad I was that this was not a triathlon!  I was relieved to hit the 6.5 mile mark, counting down the miles to the finish… READ ON 

Amy’s full blogs are posted HERE on our website.


CRANDALL FIDGET SPINNERS AT HOMETOWN

Jason Crandall with his bike chain fidget spinner, now available at Hometown BicyclesIf we hear a chuckle on the sales floor, it’s a toss up whether it’s Liam entertaining our customers, or our customers locating Jason Crandall’s clever, bike chain take on the fidget spinner fad! With holidays in the wings, you’ll want to check these babies out as first rate stocking stuffers and present toppers. Here’s a note from the creator:

Hi, my name is Jason Crandall, and I make the fidget spinners at Hometown Bicycles. I live in Howell with my wife and 2 boys. I first started making the spinners for my oldest boy who has sensory issues. Fidget spinners help kids with ADHS, ADD, and sensory problems to focus by calming them.


Hometown Bicycles Exploring Trails Mountain Bike Ride

HOMETOWN BICYCLES SHOP RIDES

Hometown weekly and pop-up shop rides are still going strong! FOLLOW US ON FACEBOOK to find out what’s coming up (including an Iceman Training Ride!) and for to-the-minute ride updates.


We offer financing at Hometown Bicycles through Synchrony Financial


Hometown Bicycles Team rider raising bike over head at Tour de Livingston

Be fearless in the pursuit of what sets your soul on fire.

– Unknown

Your Big Fall Party Invitation + An Iceman Good Luck

The 1st Annual Hometown Bicycles Anniversary Party Post Iceman Fat Bike Friendly Mountain Bike Ride Family Extravaganza Art Expo and Chili Cook Off

THIS WILL BE OUR MOST ACTION-PACKED, FAMILY-FRIENDLY PARTY YET!  
We’re celebrating 1, glorious year in our new bicycle adventure center with a family-geared funfest of activities, including fat bike demo, group trail ride, indoor art fair, kids crafts, fitness classes, “ask the experts”, and a chili cook-off and seasonal goodies to wrap it all up!

Feast your eyes on the bursting-at-the-seams activities roster below. Specific times and class sign ups will be included in next week’s newsletter but, for now,

MARK YOUR CALENDARS FOR
SATURDAY, NOVEMBER 12 FROM NOON – 6PM!

So, before we wow you with what you absolutely won’t want to miss, we’d like to say TWO THINGS…

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GOOD LUCK AT ICEMAN, HOMETOWNIES!  

Hometown Bicycles loves Iceman Cometh Challenge mountain bike race

For all of you seriously cool customers who’ve got Iceman Cometh mountain bike challenge on the brain – AND on your Sunday “to do” list – your entire Hometown crew wishes you a fast trail, glorious fall weather, and the heart of a warrior. Be sure to drop by our Team Hometown tent for warmth, chili, and camaraderie. We can’t wait to hear your ride stories at our November 12 post-Iceman party!

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JAMIS FAT BIKES ARE HERE!  

Time lapse fat bike build at Hometown Bicycles

Our magnificently monster-tired Jamis fatties have, as promised, thundered into our shop with enormous glory and fanfare. And still more are on their way to round out your pre-order selection… just in time, too, for the November 12 fat bike demo. Come in and be one of the first to test ride the new models!

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NOVEMBER 12TH’S “OMG!” ACTIVITY ROSTER

Fat bike with crockpot for Hometown Bicycles

Here’s an impressive rundown on why you should absolutely attend our November 12th funfest extravaganza (look for times and sign-up links in next week’s email):

Jamis Fat Bike demoFAT BIKE DEMO:  All Day!
Our Jamis and Framed fat bikes will be out in full force at this event, and available for you to test ride and fall in love with (yes, we’re that confident!)

Artist's palette and brushINDOOR ART FAIR:  Noon – 5pm
Hometown artists Deborah Kashdan, Peggy Kerwan, Lauren Patrell and her Nana, and newcomer Sarah Burke will be setting up art displays at our first ever mini indoor art fair here at the shop. Weather permitting, Sarah will also be holding an outdoor demonstration of her incredible spray paint art skills. You’ve seen their bicycle art – here’s a chance to enjoy more of their creativity… and maybe take care of some Christmas shopping in the process! (Artists prefer cash or check, so please come prepared!)

Question marks - ask the experts“ASK THE EXPERTS”:  Noon – 1:30pm
Hit a cycling plateau? Nagging knee pain on your rides? Body Within Personal Training‘s, Jenny Schild, and Pro-Motion Physical Therapy‘s, Vinnie Baylerian, PT, DPT are generously volunteering their fitness/nutrition and common cycling injury/bike fit expertise at our event. This is a RARE OPPORTUNITY for one-stop, no charge, professional input on how to be a better, stronger cyclist… take advantage of it!

Vinyasa yoga class at Hometown BicyclesPOWER YOGA WITH TOCCA MASSAGE & YOGA:  Time TBD
Enjoy a stimulating, stretch-and-strengthen, Vinyasa yoga session in our Community Room with powerhouse, Ashley Knuth of Tocca Massage & Yoga.

Cardio drumming at Hometown BicyclesCARDIO DRUMMING WITH MARTHA SORARUF:  Time TBD
Join in on Martha’s crazy-popular Cardio Drumming class (Liam’s favorite!), which will be pumping up the volume in our Community Room at next Saturday’s event.

Zumba at Hometown BicyclesZUMBA WITH HAMBURG FITNESS CENTER:  Time TBD
Fiesty, Latin rhythms and everyone-friendly coreography will have you burning calories in this high energy Zumba class, hosted by Hamburg Fitness Center in our Community Room.

Bike gear ornament kids craft class at Hometown BicyclesKIDS’ CRAFT CLASS – BIKE GEAR ORNAMENTS:  Time TBD
Bring along your young ‘uns of all ages to create a unique, bicycle gear Christmas ornament with gears, glitter, and other crafty goodies provided by Hometown Bicycles. Parents, please come, too! This is a parent-child project you’ll treasure for years to come. A nominal $4 per child covers materials and instruction.

Jamis fat bike on the trailFAT BIKE FRIENDLY GROUP TRAIL RIDE:  Leaves at 3:30pm
We’re a bike shop – OF COURSE there’s a ride! This one leaves from our shop parking lot at 3:30pm for the Yellow and Blue trails of picturesque, autumn-tinged Island Lake. NO DROP, all levels welcome!

Chili cook off at Hometown BicyclesCHILI COOK-OFF:  Judging begins when the riders return!
Put your best chili forward for a chance to win prizes and bragging rights at Hometown’s first annual culinary cook-off! Entries must be delivered by 4:15pm, and hungry cyclists and party-goers will be the judges for this people’s choice competition. CLICK HERE FOR DETAILS & TO REGISTER

So much fun to be had – why not do it all?! Please tell your friends, bring your family, and spread the word. It’s an event for everyone!

Iceman, Coffee, and Your Cycling Experience

The Ultimate Cycling Experience
THE STORY OF HOMETOWN: INTERMISSION

In last week’s newsletter, we ended our recent installment of the Hometown Bicycles saga with what amounted to a cliffhanger… and, boy, did we ever learn what Hometown means to all of you!

We had visits, and calls, and messages from so many of you, wanting to know what’s happening with the company, and whether everything is okay.

Rest assured, we’re sticking around. But if our last email gave you pause for thought – a world without Hometown Bicycles – then we hope you’ve come to realize the same thing we have…

What Does Hometown Bicycles Mean to You?

Hometown Bicycles has become far more than just a place to buy bike stuff; there are plenty of those already. Instead, Hometown is where you set goals, share your stories, make new friends, overcome challenges, improve your health, vent your frustrations, learn, hang out, dream, thrive, and celebrate your accomplishments. You’ve made us a hub of the community.

In essence, Hometown Bicycles is where you’ve chosen to come for your ultimate cycling experience… WOW. We do not take that responsibility lightly…

Ultimate Cycling Experience

To us, a true Ultimate Cycling Experience means a place that offers the products you need, the service you expect, the education to grow, the opportunity to use what you’ve learned, and the team to support and celebrate what you do.

Based on your feedback, we’ve made a great start, but there’s always room to be better.

So, What Are We Doing?

Right now, we’re working on stronger relationships and intriguing opportunities that will help us achieve our goal of giving you the Ultimate Cycling Experience you deserve.

What Can You Do to Help?

Keep doing what you’re doing!! The fact that you believe so much in Hometown that you send your family and friends, join our shop rides, show up to our clinics, patronize our shop, and come to us for advice is the ultimate show of faith. THAT is what will get us to this goal.

Part 3 of Infinity…

So, although we started this Hometown saga as a Part 1 of 3, we’ve realized that with our story really just starting, it’ll take a heck of a lot more than 3 measly little articles to tell it all.

We promise to keep you in the loop, chapter by exciting chapter…

Shaun & Dawn Bhajan

SHOP CLOSED THIS SATURDAY FOR ICEMAN

Iceman Cometh Challenge logo

Hometown’s headed to Iceman this Saturday, and we’re taking the crew, so…
Brighton & Whitmore Lake
CLOSED SATURDAY, NOV. 6TH
Open Sunday, Regular Hours
We’ll be at the start, so stop by and say “hi!” And make sure to swing by the shop to share your Iceman stories… our fall just isn’t complete without ’em!
HIGH VISIBILITY AT LAST WEEK’S BIKE LIGHTS CLINIC
 
We had a full house at last week’s Bike Lights & Night Safety Clinic. It was awesome!
There were some really stellar questions asked, and a bevy of curious cyclists tested out bike lights on our Devil’s Night Shop Ride immediately after. You sure couldn’t miss them, as you’ll see in the video above.
Thanks, clinic peeps, for showing up, learning, riding, and hanging out with us. And a special thanks to Jim Cleer for leading up one of the ride groups and to Leslie Cook for bringing us some new Hometown fans!
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HOMETOWN CUSTOMERS GET CAFFEINATED
Customer Highlight: Move over Vanna White!
(Jim, Brenda, and Kevin are the elite first to purchase Hometown Coffee)

Our customers are so cool… they were calling dibs on our new Hometown Coffees before we even brought them into the store! These delicious brews come from Brighton’s beloved Bagels & Bites… no wonder why everyone look so happy. Thank you, Hometown pioneers, for supporting our newest product line!

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Yoga for Cyclists Held at Hometown – Brighton
Community Highlight: Starting November 10th!

Hometown Bicycles is proud to present an on-site yoga opportunity for the tight-muscled cyclist in all of us. Open to the community, this class – led by Soul Stretch Yoga – addresses back, hips, wrists, lung capacity and core+balance. You’ll also work on bigger biking muscles, full suspension flexibility and dialed in focus.
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“ICEMAN EFFED MY BIKE” TUNE-UP SPECIAL
Industry Highlight:  Industry event, Hometown program

Iceman Cometh is one of those epic cycling events that makes Michigan such a cool state. In support of such awesomeness, we created an “Iceman Effed My Bike” tune up special for post race bicycle recovery.

Hometown’s History, Jim’s Joy, and Iceman

Hometown: A History
(Hometown Bicycles Brighton Service Shop – March 2010, 1 month before we opened)

Have you ever sat back and thought about where you were, where you are, and where you want to be?
With Hometown’s 5th Anniversary less than half a year away, we’ve been delving into the ‘why’s and ‘wherefore’s of our astronomical growth, and what our next steps will be to take the Hometown experience to crazy new heights. Over the next few emails, we want to share with you not only where we come from, but where you’re helping us go, and why that’s so darn important.
And it’s only right for us to share our ambitious goals with you because, without your support, none of this (gesturing proudly at Hometown Bicycles) would be possible!
WHERE WE WERE
HTB 1014 store start demoWe (Shaun and Dawn) started with an idea, a passion, and just enough money to pay for paint and some bike stands. Our dream was to launch a bike shop that would be more than just a store – it would be a rock-your-socks cycling experience.In March 2010, we located a mother ship for Hometown Bicycles in Brighton, and worked into the wee hours of every night, prepping the space for its new role as a Service Shop. HTB 1014 store start(We also got engaged!) By Tax Day, we were selling our very first customer a patch kit.By the following year, we were married and bustin’ down walls into our new, next-door retail space. HTB 1014 store start signJamis came into our lives –  one of the best decisions we’ve ever made.Since then, the Hometown crew has been involved in all sorts of cycling events – including our own – HTB 1014 store start sdlaunched shop rides and bike clinics, won Best Bike Shop and Best Retailer awards from our customers, our community, and our vendors, and have otherwise woven ourselves into the fabric of the community.

This past Spring, we opened our first satellite service location in Whitmore Lake. Whitmore Lake Shop photoAnd the adventures just keep on coming.

The time is coming for a new evolution… one that will help us become the bike shop of your dreams. We’re gearing up to take your Hometown experience to new heights, and can’t wait to share our vision with you.

Until our next email, when we’ll talk about Where We Are Now,

– Shaun & Dawn Bhajan     
         
Bike Lights & Night Safety Clinic: Get Lit Next Thursday!
bike lights
WHAT: In this clinic, we’ll cover everything from the various styles, features, and benefits of bike lights, to where they go and why, to which lights you need and which you don’t.Immediately after, anyone who’s interested can join us for a Devil’s Night Shop Ride, where you’ll be able to take our lights for a test spin! This ride will be a short, Island Lake road and trail mash-up for all levels of riders. We’ll finish up with a cozy autumn bonfire back at the shop.
WHEN: THURSDAY, OCTOBER 30TH at 6:00PM
WHERE: Hometown Bicycles of Brighton
Although there’s no charge, we do ask that you register in advance, so that we can plan ahead and make this an awesome event for everyone!

 

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JIM C. AND THE JOY OF CYCLING
Customer Highlight: A Cyclist with True Hometown Spirit
(Here’s Jim – holding the sign – at the GM loop at Tour de Livingston 2014.)

Jim Cleer embodies everything we like most about cycling and cyclists. Since he first dropped by our shop, we’ve seen Jim encourage so many others to get healthy through cycling. He’s always willing to help out, and focuses on what’s really important… the JOY of cycling. In Jim’s own words, here’s why he rides…

“When I was first asked to write about why I ride, I thought no problem. Now that I have actually started to put pen to paper I find it a little more challenging to express why I love riding.

Just a brief background on my riding career is the fact that I have really only been doing this for two years. Of course, I rode a bike as a kid, but hadn’t really been on a bike for 30 years.

Anyway, my buddy Tom talked me into going mountain biking in the fall of 2012. I used his son’s bike and we rode the blue trail  at Island Lake. At the time I was working out regularly and running and thought I was in pretty good shape. Well, one hour and 45 minutes later to ride approximately 10 miles of what I now view as a beginner trail proved me wrong.

I was hooked and went out and bought a mountain bike later that week. I love the feeling of being out in the woods. The group rides we do on Wednesday nights. The races I now compete in and the friends I have made while mountain biking. There is almost nothing more rewarding than successfully climbing a rock and root infested hill and then getting the pay off on the other end to scream down the other side while dodging trees, rocks and more roots and if your lucky, catching a little air as you go.

At least, that is what I thought for the first year.

I had a rather jaded opinion of what is commonly called a “roadie”. Mountain bikers as a whole are pretty much laid back. We ride hard, help those in need on the trail and drink beer. I was led to believe that roadies are a little more stuck up and live within all these etiquette rules of riding.

Well, I bought a triathlon bike in the late fall of 2013. I wanted to do a tri in the coming summer and found the bike on craigslist.com for a great price. I didn’t get much riding in on it as we all know what kind of winter we just had. But, spring finally came and I took to the road.

I started riding Kensington and Island Lake on a regular basis. I found the other “roadies” to be just as courteous and friendly as mountain bikers. Sure, they typically may look better in spandex bike shorts, but they gave me a new goal of trimming the waist line a little more.

I even got a flat one early Saturday morning at Island Lake about 6 miles from my car. There I was with no tube or CO2 walking the asphalt in tri shoes, not exactly the best shoes for walking. There were plenty of triathletes out doing training runs that morning and every single one of them asked if I needed help, wanted a tube or CO2. They were all really nice people.

Since then I have purchased a new road bike for racing and have taken to the road more than the trail. I love the speed factor of being on the road. With every ride I find some other way to improve either my form, pedal stroke, climbing, cornering or gear shifting. I realize I love the science part of biking too. I use speed and cadence meters along with my Garmin 310xt, to track my progress and see where I have opportunities to improve. Eventually, I will get a power meter, but they need to come down a little in price first.

To sum it all up, I don’t really have a single big reason why I ride. I ride because I love the people I meet, the camaraderie of the friends I’ve made, the strength and conditioning the sport gives me, the tools I get to use to improve, the knowledge I gain on a daily basis about all things bike, the stress relief it gives me after a crappy day at work and maybe most important, even with the tools I use to improve, it gives me time unplugged from all the non stop noise of tv’s, radio, the internet and work.

So, I highly encourage anyone one to hop on a bike and start pedaling. If after a while your legs start to hurt and you think you can’t go on, just look at them and repeat the immortal words of the legendary Jens Voigt, ‘Shut Up Legs’ and pedal on.”

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BIKE PATH… IN PROGRESS!
Community Highlight: Construction’s underway by the shop


Now here’s some orange barrels we can get excited about! Last week we talked about Brighton Township’s plans for a new bike path running from Old 23 to Pleasant Valley along Grand River, and eventually connecting at Kensington Road.

Hometown tips its hat to the Township… can you believe construction has already begun!? Just a stone’s throw east of the shop, workers are laying the foundation for the first leg of the path. It’s a beautiful sight… come by and check it out!

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ICEMAN COMETH… VERY, VERY SOON
Industry Highlight:  Come chill with us at MI’s favorite MTB race

Hometown will be there with tent, beer, and cheer… Every year, Hometownies make a pilgrimage north to ride the breathtaking trails of the northern LP, and we’ll be there to cheer them on. Join us there on Saturday, November 8th!
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